the fresh start kit
2 citrus rings, sweet orange oil, pearl soaking bay
and why you'll never live without it again.
★★★★★203Pearl soaking bay$11.99oil + topper + ring. the whole loop in one box.
rings, oil, and the soaking bay that keeps them going.
20 scents. find yours the honest way.
"I'm a nurse and have been using Essence rings for a few months. Co-workers had been asking about them so I bought the sampler pack to share at work. Our unit never smelled so good!"
"These rings truly are awesome. I use them at work and I've given some to my co-workers. Everyone loves them."
"This wasn't a flavor I was excited for, but it's one of my favorite scents and I actually ordered the oil to keep using it. Highly recommend!"
"Saw your product on Shark Tank. Very satisfied using the lavender. A real stress reliever."
"Just ordered more already! I will never get tired of them!"
"Love the scents and I hardly know I'm wearing it."
"Very convenient, easy to use and so many different scents. Fit every mood, love all of them!!"
"Love that this set included a sampler package. Well worth it."
a tiny reusable ring that rests under your nose and carries your scent with you. no cords, no batteries, no cloud of mist. just you, breathing better.
essence started when our founder, Mike DeLeeuw, was stuck on a plane surrounded by smells he didn't choose. his question, what if there was a better way to breathe, became the first reusable nasal diffuser ring.
medical-grade silicone, pure essential oils, and a design that all but disappears. today the ring rides along with nurses on 12-hour shifts, travelers on red-eyes, and anyone who wants their next breath to be better than their last. yes, this is the same Essence you saw on Shark Tank.

the ring rests under your nose, its two soft tips just inside each nostril. nearly invisible, completely hands-free.

three slow breaths through the nose to start. the oil does the rest, for the whole shift, flight, or night.

rinse with mild soap, add 1-3 drops of oil, and soak at least 4 hours, ideally overnight. 30+ uses per ring.
100% natural therapeutic-grade essential oils. no additives, no fillers. rings in medical-grade silicone.
yes, that's the whole idea. rinse it with mild soap and water, let it dry completely, add 1-3 drops of essential oil, and let it soak at least 4 hours, ideally overnight while you sleep. by morning the silicone has drunk the oil back in and you're good for another day. one ring handles 30+ rounds of this before it retires, which works out to pennies a wear.
100% pure essential oils only, ours or your own. skip anything cut with alcohol or fragrance oils, they break down the silicone and smell worse doing it. most oils do best mixed with a drop or two of carrier oil, and "hot" oils like cinnamon or oregano should always be diluted before they get anywhere near your nose. when in doubt, start with one drop.
shipped means it has physically left our shop in Utah, usually within one business day of your order. smaller orders ride without tracking, that's part of how we keep shipping cheap and the rings $7.99. if it's been more than 10 business days and your mailbox is still boring, email cs@essencering.com and a real person will chase it down.
most orders land in 3-5 business days anywhere in the US. rural routes and holiday seasons can stretch that to 10. we ship from Utah, so the mountain west gets spoiled and the coasts get patience practice. longer than 10 business days, email cs@essencering.com and we'll make it right.
yes, and it's a real program, not a coupon code. spas, medspas, dental offices, hotels, and event planners stock the ring, that's how it ended up in amenity trays and on night shifts in the first place. email sales@essencering.com with roughly what you have in mind and you'll get a pricing sheet back from a human, usually same day.
try one scent. see if this is your thing.
a small rotation. morning, midday, night.
the sweet spot. a full day arc plus a spare.
stock the drawer. share a few, keep the rest.
singles vs blends? singles are one oil, blends are a few working together. browse singles or browse blends.




every scent has its oil. $14.99, and one bottle refills your ring 30+ times.
a few drops, soak overnight, ring reborn.
oil + topper + ring, the whole loop.
five elastic oil slots and a zipped mesh pocket for rings, pods, and sachets. oils and rings not included.
the supporting cast: diffusers, lotions, travel gear, and the hardware that keeps rings going.
glass dome, wood base, whole-room scent.
clips to the vent, no outlet needed, nothing to plug in. bring your own 5 mL oil, the bottle is not included.
nine curated travel essentials in one zip case, the kit hotels ask about. twelve case colors.
pearl soaking bay, two unscented rings, and the travel case that holds them. add a 5 mL oil in your scent, or go without.
twists onto a standard essence 5 mL oil bottle so a ring soaks right on top. oil bottle not included.
the glass upgrade, ring included.
wood, metal, and a fresh start for tired rings.
blank rings for your own blends.
we pick, you breathe.
lavender for the wind-down, mint for the wake-up. scented with lavender and peppermint oils, full ingredient list on the bottle.
the stuffy-season staple, in lotion form. scented with eucalyptus, cinnamon, lemon, and bergamot oils, full ingredient list on the bottle.
rub it in, breathe it out. scented with the signature stress relief blend, full ingredient list on the bottle.
bright hands, brighter mood. scented with bergamot and pink grapefruit oils, full ingredient list on the bottle.
rare botanicals, one very graceful lotion. scented with frankincense, rose, neroli, and sandalwood oils, full ingredient list on the bottle.

cool, clear, and clean. scented with eucalyptus, peppermint, and tea tree oils, full ingredient list on the bottle.

the summer scent that stays, year round. scented with coconut and ylang ylang oils, full ingredient list on the bottle.
the mixer. dilutes hot oils, refreshes rings, behaves on skin.
the bundle that keeps arriving: the featured scent as a 5-pack, its oil, a bonus item, and first crack at every drop. $44.99/mo, free shipping.
2 citrus rings, sweet orange oil, pearl soaking bay
2 energy rings, energy oil, pearl soaking bay
2 respiratory rings, peppermint oil, pearl soaking bay
2 nausea relief rings, nausea relief oil, pearl soaking bay
2 stress relief rings, stress relief oil, pearl soaking bay
2 rest easy rings, rest easy oil, pearl soaking bay

five scents that walk you from a long day to lights out.
lavender, stress relief, rest easy, breathe easy, lavender mint

bright, sharp scents for desks, deadlines and study sessions.
peppermint, orange, rosemary mint, lavender mint, lemon

built with nurses in mind. steady scents for twelve-hour days.
stress relief, breathe easy, eucalyptus, peppermint, rosemary mint

cool, clearing scents for the days your head gets loud.
peppermint, eucalyptus, rosemary mint, bergamot, frankincense

clean, energising scents for warm-ups, workouts and the walk home.
peppermint, energy, lemon, breathe easy, lavender mint
five rings of pure sunshine, the crowd-favorite single.
five lemon rings
the clear-airways pack, five deep breaths at a time.
five breathe easy rings
the hour that belongs to you, in five scents.
energy blend, stress relief, lavender, breathe easy, orange
the classic calm, five rings deep.
five lavender rings
five rings of forward momentum for long days.
five energy blend rings
nausea relief and gentle scents for the newest schedule.
lavender, peppermint, lemon, breathe easy, nausea relief
five blank rings for oils you already own.
five unscented create-it rings
pick any five scents. your rotation, your rules.
all 20 everyday scents, mixed how you like
a new featured scent, its oil, and one members-only bonus item. every month, $44.99, cancel anytime.
rings, oil and a soaking bay. everything to start and keep going.
20 scents. find yours the honest way.
the exact kits we took to the sharks. they bit.
the calm one we pitched. rings, oil, and the wind-down routine in one box.
rings inside: all lavender
the bright one. citrus for mornings that need convincing.
rings inside: all lemon
the clear-airways one. stuffy seasons never saw it coming.
rings inside: all breathe easy
built for 12-hour shifts: the scents that carry you through the smells, the stress, and the drive home.
stress relief, breathe easy, eucalyptus, peppermint, rosemary mint
one neighbor who'd marinated in an ashtray, one who'd skipped a shower for a week, and a guy in the middle seat with his nose buried in his own shoulder.
that guy was Mike DeLeeuw. in 2017 he flew to Dallas next to a man he still describes as "marinated in an ashtray of 16 cigarettes." the flight home was worse: no open seats, new neighbor, same problem. he landed with a mission, and his wife Tami was all in.
they tinkered, sniffed, failed, and tinkered again until they landed on soft silicone that holds real essential oil. in 2018 the first essence ring shipped: a small ring that rests at the base of your nose and quietly replaces whatever the world is serving. like a septum ring, minus the piercing and the commitment.
a million and a half rings later, they're worn on night shifts under hospital masks, in dentist chairs, at medspas, in hotel amenity trays, and on planes, where it all started.
two flights, two unforgettable neighbors. the idea arrives mid-gag somewhere over Texas.
silicone meets essential oil after a lot of kitchen-table sniff tests. friends and family buy the first batch.
nurses and ER docs discover a ring under the mask beats smelling your own breath for twelve hours.
a big partnership winds down after 1.5 million rings. Amazon, conventions, spas, and resorts pick up the pace.
filmed for Shark Tank in September. the NDA made dinner conversation very boring for seven months.
aired April 18 on ABC. the ring meets America. streaming on Hulu whenever you need it.
they first applied in 2019. the pandemic shut production down, so they lined up again at an open call in Maryland in 2023, filmed in September 2024, and aired April 18, 2025 on ABC. you can stream the episode on Hulu.
photos: Christopher Willard · ABC
Tami & Mike DeLeeuw
co-founders, married, and still speaking after seven years of building this together. "you learn a lot about your marriage," Tami says. they blend, pack, and answer the emails from Washington City, Utah.
the whole operation
a family business in the literal sense. when a scent gets voted in, a box gets packed, or a design gets fixed, odds are a DeLeeuw did it.
hospitals and ERs, worn under the mask. the original power users.
medspas and day spas keep a tray by the table. ask for stress relief.
hotel chains tuck sachets into amenity trays. yes, you can take it home.
planes, trains, waiting rooms, and the dentist's chair. wherever noses go.
in stores · wholesale · say hello
a new scent ring and its oil on your doorstep before you run out.

a curated 3-pack + its 5 mL oil. ships monthly, a different scent every time. members get first crack at drops. see what’s in this month’s club box →
want one specific thing on repeat? every product page has a subscribe & save option, 10% off every refill. browse the products
pick your plan
it ships monthly. skip, swap, or pause from your account, not a maze
cancel anytime, no guilt trip
boxes leave the warehouse the first week of every month, from Utah. join by the 25th and you catch the very next one. you get a shipping email with tracking the moment it moves.
essence of the month is curated on purpose: a different featured scent every month, picked by us and voted on by club members. if you already know exactly what you want, skip the surprise, every product page has a subscribe & save option for that exact scent at 10% off every refill.
two outs. tell us before the 1st and we switch your next box to a different scent, no questions. and since rings are reusable, you can soak any ring in an oil you actually like and it becomes that scent instead. nothing in the box is a dead end.
from your account, in about ten seconds. no phone calls, no chat queue, no guilt trip. changes apply to your next renewal, so make them before the 25th if you want them to hit the next box.
essence of the month is the taste: a curated 3-pack and its oil for $19.99. the club is the full ritual: the featured scent as a 5-pack, the oil, a bonus item off the shelf, the wildcard, milestone gifts at months one, three, and six, and a vote on what drops next. $44.99, free shipping.
checkout covers your first month, then it renews monthly on the same date until you cancel. no surprise annual charges, no fine print with a gym-membership personality.
yes, and it is a genuinely great housewarming or new-job gift. a 3-month run of the club lands under $150 and shows up on their porch three times, which is three times more than most gifts manage. email cs@essencering.com and we will set it up.
unscrew the topper, seat the ring inside, add 2–3 drops if it needs a boost, and close it. the ring soaks while you're not wearing it. remove the bottle's safety seal ring first so the topper seals tight.
rinse the bay with gentle soap and warm water, dry with a soft cloth. don't overfill with oil or rings, and keep it out of hot sun.
a little box of brand new, every month. the featured scent as a 5-pack, the oil that keeps it going, a bonus item off the shelf, and a wildcard you won't see coming. this is the inner circle: members smell everything first, vote on what drops next, and help steer future scents and seasonal drops before anyone else hears about them.
the seasonal drop, boxed. members get pumpkin spice two weeks before anyone else can buy it, which is the whole point of the club.
three candidates, one vote, the box obeys. scroll down and have your say.
members vote, the box obeys. three candidates, one winner, no recounts.
your first box adds a pearl soaking bay, so the refresh ritual works from day one.
month threethe nice podthe bamboo and glass soaking pod, the premium one, on us.
month sixthe big onethe tabletop glass diffuser lands with your box, on us. six months in, the whole room joins the ritual.
yes, both, from your account in about ten seconds. no calls, no chats, no guilt trip.
boxes ship the 1st of every month. join by the 25th to catch the next one.
yes. a 3-month gift run is the best housewarming gift you can send for under $150, and we will die on this hill.
the welcome bay is the black pearl, so now you have two moods of bay.
have one every month.
a few drops in the soaking bay, ring in, overnight. or straight into any diffuser. one bottle keeps a ring going for months.
external use only. keep away from eyes and pets. if you're pregnant or managing a condition, check with your doctor first.
essence is a family-owned small business. yes, the one from Shark Tank. real people blend, pack, and answer the emails.
not sure this is the one? the find your scent quiz gets you there in eight questions.
the soft prongs rest just inside your nostrils. comfortable for hours, nearly invisible to everyone else.
three slow breaths through the nose. cup your palm over the ring to turn it up.
rinse with mild soap, add 2–3 drops of oil in the soaking bay, and let it sit 4–6 hours. each ring refreshes up to 30 times.
band under your nose, the two soft tips just inside each nostril. three slow breaths to start. soak weekly in the bay with a few drops of oil to refresh.
external use only. keep oils away from eyes and pets. if you're pregnant or managing a condition, check with your doctor first, lavender is gentle but you should still ask.
essence is a family-owned small business. yes, the one from Shark Tank. real people blend, pack, and answer the emails.
not sure this is the one? the find your scent quiz gets you there in eight questions. people who wanted something stronger usually land on lavender mint.
one page, every product, every scent. no back buttons, no separate ring and oil builders. add three things and the discount kicks in on its own.
cinnamon bark, clove, and nutmeg over vanilla. the one pumpkin spice with no cup, no calories, and no 20-minute half-life.

scent & soak duo$32.99 · rings + oil + bay
“a latte gives you 20 minutes.
the ring gives you the whole shift.”
when it sells through, it's gone until next september. club members get october's pumpkin box shipped first, and first smell of every drop after that.