The scent ring under your nose · free US shipping on orders $34.99+
Skip to content
Not sure?
Eight questions, ninety seconds, and we'll hand you a routine, not a search box.
It started with one breath.Essence was born 35,000 feet in the air when our founder, Mike Deleeuw, found himself on a plane surrounded by unpleasant odors and wondered: what if there was a better way to breathe? That spark led to the first reusable nasal diffuser ring—making aromatherapy portable, discreet, and effortless.From those early days to today, our mission has stayed the same: to make wellness simple, accessible, and sustainable. Essence rings are crafted with medical-grade silicone, infused with pure essential oils, and designed to sit comfortably and almost invisibly—giving you relief anytime, anywhere.We’re proud that Essence is now trusted by healthcare workers, travelers, and everyday people who just want to feel a little better in their day. Whether you’re looking for calm, focus, energy, or simply a break from life’s unpleasant smells, Essence helps you take back control—one breath at a time.
One neighbor who'd marinated in an ashtray, one who'd skipped a shower for a week, and a guy in the middle seat with his nose buried in his own shoulder.
That guy was Mike DeLeeuw. In 2017 he flew to Dallas next to a man he still describes as "marinated in an ashtray of 16 cigarettes." The flight home was worse: no open seats, new neighbor, same problem. He landed with a mission, and his wife Tami was all in.
They tinkered, sniffed, failed, and tinkered again until they landed on soft silicone that holds real essential oil. In 2018 the first essence ring shipped: a small ring that rests at the base of your nose and quietly replaces whatever the world is serving. Like a septum ring, minus the piercing and the commitment.
A million and a half rings later, they're worn on night shifts under hospital masks, in dentist chairs, at medspas, in hotel amenity trays, and on planes, where it all started.
Two flights, two unforgettable neighbors. The idea arrives mid-gag somewhere over Texas.
Silicone meets essential oil after a lot of kitchen-table sniff tests. Friends and family buy the first batch.
Nurses and ER docs discover a ring under the mask beats smelling your own breath for twelve hours.
A big partnership winds down after 1.5 million rings. Amazon, conventions, spas, and resorts pick up the pace.
Filmed for Shark Tank in September. The NDA made dinner conversation very boring for seven months.
Aired April 18 on ABC. The ring meets America. Streaming on Hulu whenever you need it.
They first applied in 2019. The pandemic shut production down, so they lined up again at an open call in Maryland in 2023, filmed in September 2024, and aired April 18, 2025 on ABC. You can stream the episode on Hulu.
Photos: Christopher Willard · ABC
Tami & Mike DeLeeuw
Co-founders, married, and still speaking after seven years of building this together. "You learn a lot about your marriage," Tami says. They blend, pack, and answer the emails from Washington City, Utah.
The whole operation
A family business in the literal sense. When a scent gets voted in, a box gets packed, or a design gets fixed, odds are a DeLeeuw did it.
Hospitals and ERs, worn under the mask. The original power users.
Medspas and day spas keep a tray by the table. Ask for stress relief.
Hotel chains tuck sachets into amenity trays. Yes, you can take it home.
Planes, trains, waiting rooms, and the dentist's chair. Wherever noses go.
bright ones for mornings, soft ones for midnight, and a whole shelf in between. let it browse.
blank rings for your own blends.
the mixer. dilutes hot oils, refreshes rings, behaves on skin.
oil + topper + 2 rings, the whole loop.
we pick, you breathe.
a few drops, soak overnight, ring reborn.
twists onto a standard essence 5 mL oil bottle so a ring soaks right on top. oil bottle not included.
the glass upgrade, ring included.
wood, metal, and a fresh start for tired rings.
glass dome, wood base, whole-room scent.
rechargeable, so it goes everywhere with you: the car, your desk, your nightstand. bring your own 5 mL oil, the bottle is not included.
your first class flying companion, all in one zip case: a self care 5-pack of essence rings, a sleep mask, under-eye masks, a sewing kit, a vanity kit, a toothbrush and toothpaste, a comb, lotion, a charging cable, ear buds and a hand sanitizer wipe. twelve case colors.
pearl soaking bay, two unscented rings, and the travel case that holds them. add a 5 mL oil in your scent, or go without.
five elastic oil slots and a zipped mesh pocket for rings, pods, and sachets. oils and rings not included.
lavender for the wind-down, mint for the wake-up. scented with lavender and peppermint oils, full ingredient list on the bottle.
the stuffy-season staple, in lotion form. scented with eucalyptus, cinnamon, lemon, and bergamot oils, full ingredient list on the bottle.
rub it in, breathe it out. scented with the signature stress relief blend, full ingredient list on the bottle.
bright hands, brighter mood. scented with bergamot and pink grapefruit oils, full ingredient list on the bottle.
rare botanicals, one very graceful lotion. scented with frankincense, rose, neroli, and sandalwood oils, full ingredient list on the bottle.
cool, clear, and clean. scented with eucalyptus, peppermint, and tea tree oils, full ingredient list on the bottle.
the summer scent that stays, year round. scented with coconut and ylang ylang oils, full ingredient list on the bottle.
unscrew the topper, seat the ring inside, add 2–3 drops if it needs a boost, and close it. the ring soaks while you're not wearing it. remove the bottle's safety seal ring first so the topper seals tight.
rinse the bay with gentle soap and warm water, dry with a soft cloth. don't overfill with oil or rings, and keep it out of hot sun.
a few drops in the soaking bay, ring in, overnight. or straight into any diffuser. one bottle keeps a ring going for months.
external use only. keep away from eyes and pets. if you're pregnant or managing a condition, check with your doctor first.
essence is a family-owned small business. yes, the one from Shark Tank. real people blend, pack, and answer the emails.
not sure this is the one? the find your scent quiz gets you there in eight questions.
every scent has its oil. one bottle refills your ring 30+ times.
the soft prongs rest just inside your nostrils. comfortable for hours, nearly invisible to everyone else.
three slow breaths through the nose. cup your palm over the ring to turn it up.
rinse with mild soap, add 2–3 drops of oil in the soaking bay, and let it sit 4–6 hours. each ring refreshes up to 30 times.
band under your nose, the two soft tips just inside each nostril. three slow breaths to start. soak weekly in the bay with a few drops of oil to refresh.
external use only. keep oils away from eyes and pets. if you're pregnant or managing a condition, check with your doctor first, lavender is gentle but you should still ask.
essence is a family-owned small business. yes, the one from Shark Tank. real people blend, pack, and answer the emails.
not sure this is the one? the find your scent quiz gets you there in eight questions. people who wanted something stronger usually land on lavender mint.
one page, every product, every scent. no back buttons, no separate ring and oil builders. add three things and the discount kicks in on its own.
cinnamon bark, clove, and nutmeg over vanilla. the one pumpkin spice with no cup, no calories, and no 20-minute half-life.
scent & soak duo$32.99 · rings + oil + bay
“a latte gives you 20 minutes.
the ring gives you the whole shift.”
when it sells through, it's gone until next september. club members get october's pumpkin box shipped first, and first smell of every drop after that.
HSA/FSA eligible Learn more
