Honé is Now Essence | Rebrand Announcement

| Thu, May 20, 21

 

Out with the old, in with the new! Today we are launching the new identity of our company now known as Essence.

Several years ago, we came up with the idea to develop a new way for people to enjoy their essential oils - through the use of an innovative, comfortable, portable, nasal diffuser. As our company has grown and evolved since then, we decided it was time to give our name and brand a facelift that better encompassed our mission. To provide an uplifting experience for your soul, spirit, and life that improves the way you experience each day.

While developing our new brand Essence, it was critical to us that the trust that we have built with our customers over the years remained. Which is why our nasal diffusers are still the same high-quality product that you’ve grown to love, simply revamped with a beautiful new brand and luxury packaging.

Our logo has a meaning

The Essence logo has been developed to convey a sense of luxury, serenity and quality. The logo mark pulls in the previously developed flower element from the Honé logo, and has been transformed into a fresh and modern mandala design. 

We chose a capital bold typeface that stands strong, firm and authoritative to communicate a sense of innovation and sophistication to our customers.

We believe our new brand and name better represent the products we offer to our customers, and we are excited to provide you with a new and elevated experience. We hope you will join in our excitement with our rebrand!

Sincerely,

The Essence Team